YAN MUTFAK 2020

YAN MUTFAK 2020
YAN MUTFAK 2020
YAN MUTFAK 2020
YAN MUTFAK 2020
YAN MUTFAK 2020
YAN MUTFAK 2020
YAN MUTFAK 2020
YAN MUTFAK 2020
YAN MUTFAK 2020
YAN MUTFAK 2020

To differentiate the brand as well as to build a unique visual communication, we utilized the the word “Mutfak” meaning kitchen in Turkish. Inspired by the brand name, the kitchen space became our key visual.  And the tiles that were present at the place of production as an eye-catching feature of that space became the most important feature of this structure. 

Typography was placed inside one of these signature tiles for the logo design. The word “Yan” that means “side” in Turkish was typed vertically and on the side of the word “mutfak” that means kitchen. That allowed us to both emphasize the meaning of the word and customize the typography. 

Using tiles as the background during photo shoots facilitated the continuation of the visual structure. 

Brand Identity for Spathis - mini

Brand Identity for Spathis

Drink the force - mini

Drink the Force by Christian Rivera

Milu | Chinese Restaurant in New York, NY - mini

Milu – Chinese Restaurant in New York, NY by Saint Urbain

MAYOZHNI-ice cream

MAYOZHNI Ice Cream

McDonald’s: Good night to go by DDB

Social Flavor - Fanta - mini

Social Flavor – Fanta

Adidas Athletics by Colt

Adidas Athletics by Colt

Branchlet

Branchlet Wood Brand

I Carpini Brand Identity

I Carpini Brand Identity by Drogheria Studio