Pizza Hut and IKEA Säva Table Collaboration by Michele Salati

Pizza Hut and IKEA Säva Table Collaboration 1

Pizza hut Hong Kong and IKEA have collaborated on a new pizza that uses IKEA’s famous meatballs as a topping on top of their signature Pan Pizza. We were tasked to sell the Pizza Hut x IKEA pizza… So we created the Säva – a flat-pack pizza table inspired by the pizza saver as part of a wider social campaign.

Agency: Ogilvy Hong Kong
Reed Collins – Chief Creative Officer Asia
John Koay – Executive Creative Director
Matthew Nisbet – Executive Creative Director
Michele Salati – Creative Director / Head of Art
Ollie Davis – Associate Creative Director
Amy Cheng – Associate Creative Director
Soenar Santoso – Senior Art Director
Lucy McNally – Photographer / Senior Art Director
Vincent Lam – Account Director
Rachel Tsui – Account Manager
Clover Yuen – Account Executive
Pizza Hut and IKEA Säva Table Collaboration 5
Pizza Hut and IKEA Säva Table Collaboration 6

The table was created as a competition prize as part of a campaign by advertising agency Ogilvy to promote the two brands in Hong Kong.

Pizza Hut and IKEA Säva Table Collaboration 2
Pizza Hut and IKEA Säva Table Collaboration 3
Pizza Hut and IKEA Säva Table Collaboration 4

The campaign was featured in a series of Facebook posts from Pizza Hut.

“We’ve been absolutely thrilled to see the launch the new Pizza Hut x IKEA pizza with a fun, cheeky campaign that has proven to be quite popular with the fans already on the first day! This is a great pizza, and this campaign really shows how collaborations can really benefit the fans – not just the brands.” – John Koay, ECD at Ogilvy Hong Kong

Together tastes better by Michele Salati