Pizza Hut and IKEA Säva Table Collaboration

Pizza Hut and IKEA Säva Table Collaboration 1

Pizza hut Hong Kong and IKEA have collaborated on a new pizza that uses IKEA’s famous meatballs as a topping on top of their signature Pan Pizza. We were tasked to sell the Pizza Hut x IKEA pizza… So we created the Säva – a flat-pack pizza table inspired by the pizza saver as part of a wider social campaign.

Pizza Hut and IKEA Säva Table Collaboration 5
Pizza Hut and IKEA Säva Table Collaboration 6

The table was created as a competition prize as part of a campaign by advertising agency Ogilvy to promote the two brands in Hong Kong.

Pizza Hut and IKEA Säva Table Collaboration 2
Pizza Hut and IKEA Säva Table Collaboration 3
Pizza Hut and IKEA Säva Table Collaboration 4

The campaign was featured in a series of Facebook posts from Pizza Hut.

“We’ve been absolutely thrilled to see the launch the new Pizza Hut x IKEA pizza with a fun, cheeky campaign that has proven to be quite popular with the fans already on the first day! This is a great pizza, and this campaign really shows how collaborations can really benefit the fans – not just the brands.” – John Koay, ECD at Ogilvy Hong Kong

Categories

Food, Furniture, Pizza

Credits

Agency: Ogilvy Hong Kong
Chief Creative Officer Asia: Reed Collins
Executive Creative Director: John Koay
Executive Creative Director: Matthew Nisbet
Creative Director / Head of Art: Michele Salati
Associate Creative Director: Ollie Davis
Associate Creative Director: Amy Cheng
Senior Art Director: Soenar Santoso
Photographer / Senior Art Director: Lucy McNally
Account Director: Vincent Lam
Account Manager: Rachel Tsui
Account Executive: Clover Yuen

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Categories

Food, Furniture, Pizza

Credits

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