Intensely Italian campaign created by Bray Leino for Barilla UK
Barilla Pasta is Italy’s No.1 pasta, it’s a true authentic Italian pasta.
This campaign shows just how Italian Barilla is by merging iconic scenes with the iconic pasta, drenched in the Italian sunshine.
Credits
Agency: Bray Leino
Concept team: Debbie button, Henry Challender, Alex Benyon
Concept team: Debbie button, Henry Challender, Alex Benyon
Producer: Katie Lock
Illustrator: Joey Guidone
Illustrator Rep: Salzman International
ECD: Nicola Roberts
Animator: Paul Whalley
Visual loops presenting the depth of Barilla’s Italian origins. Each time the films show a small fragment of Italian life.
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