Intensely Italian campaign created by Bray Leino for Barilla UK
Barilla Pasta is Italy’s No.1 pasta, it’s a true authentic Italian pasta.
This campaign shows just how Italian Barilla is by merging iconic scenes with the iconic pasta, drenched in the Italian sunshine.
Visual loops presenting the depth of Barilla’s Italian origins. Each time the films show a small fragment of Italian life.
Social media
Concept team: Debbie button, Henry Challender, Alex Benyon
Producer: Katie Lock
Illustrator: Joey Guidone
Illustrator Rep: Salzman International
ECD: Nicola Roberts
Animator: Paul Whalley
Agency: Bray Leino
