Barilla Intensely Italian, UK Campaign by Bray Leino

FUSILLI PASTA VISUAL - Tuscany
FUSILLI PASTA VISUAL – Tuscany
LINGUINE PASTA VISUAL - Venice
LINGUINE PASTA VISUAL – Venice

Intensely Italian campaign created by Bray Leino for Barilla UK

Barilla Pasta is Italy’s No.1 pasta, it’s a true authentic Italian pasta.
This campaign shows just how Italian Barilla is by merging iconic scenes with the iconic pasta, drenched in the Italian sunshine.
PENNE PASTA VISUAL - Pisa
PENNE PASTA VISUAL – Pisa
SPAGHETTI PASTA VISUAL - Tuscany
SPAGHETTI PASTA VISUAL – Tuscany

Visual loops presenting the depth of Barilla’s Italian origins. Each time the films show a small fragment of Italian life.

Social media

Concept team: Debbie button, Henry Challender, Alex Benyon 
Producer: Katie Lock 
Illustrator: Joey Guidone
Illustrator Rep: Salzman International
ECD: Nicola Roberts
Animator: Paul Whalley
Agency: Bray Leino

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