McDonald’s: McLights – Lamps, McLights – Car by Leo Burnett

McLights - Car

Following the modern and minimalist aesthetics of McDonald’s communication, where the iconic M becomes lights in the middle of the night to communicate that our restaurants and Automac are open all night.

Credits

Advertising Agency: Publicis One / Leo Burnett Ecuador
Client: McDonald’s
Executive Creative Director: Jairo Lezaca
Creative Director: Patricio Bruno
Creative Director / Art Director: Diego Melo
Creative Director / Copywriter: Pablo Naval
Account Director: Moises Acosta
Executive Planning Director: Gabriela Pérez
General Manager: Cesar Bettencourt

McLights - Lamps

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