“Energy That Comes From People” is the tagline and title of Shell’s institutional campaign, showcasing the culture, social, and education projects the company sponsors. The campaign highlights Shell’s commitment to empowering communities through impactful initiatives.
A creative campaign was developed to feature the iconic Shell logo in various forms, representing the diversity of projects and locations the company supports. This innovative approach visually connects Shell’s brand identity to its global efforts in sustainability, education, and social development.
Produced by Wunderman Thompson Brasil, the campaign demonstrates how thoughtful design and branding can amplify a company’s mission. By integrating the Shell logo into diverse contexts, the campaign reinforces the brand’s presence while celebrating its contributions to society.
This campaign serves as an inspiring example for brand designers and graphic designers, illustrating how strategic branding can communicate a company’s values and impact effectively.
