Luxury Meets Ecology: Leo Burnett’s Visionary Campaign for Mercedes-Benz EQ in Mexico

Mercedes-Benz EQ by Leo Burnett Colombia 1

Mercedes-Benz’s new EQ brand launch in Mexico struck a harmonious chord with nature. Their campaign subtly integrated the iconic logo into captivating natural landscapes, showcasing a powerful message: Mercedes-Benz has always been a part of nature, and their electric vehicles represent a natural progression towards a sustainable future. This innovative campaign resonated with environmentally conscious consumers, highlighting the seamless integration of luxury and eco-consciousness within the EQ brand.

Mercedes-Benz EQ by Leo Burnett Colombia 2
Mercedes-Benz EQ by Leo Burnett Colombia 3
Mercedes-Benz EQ by Leo Burnett Colombia 4
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Mercedes-Benz EQ by Leo Burnett Colombia 6
Mercedes-Benz EQ by Leo Burnett Colombia 7
Mercedes-Benz EQ by Leo Burnett Colombia 8
Mercedes-Benz EQ by Leo Burnett Colombia 9
Mercedes-Benz EQ by Leo Burnett Colombia 10

Categories

Automobile, Ecology

Credits

Creative Directors: Alexa Rodríguez – Luis González Diaz – Santiago Losada
Copywriter: Alexa Rodríguez
Art Director: Luis González Diaz
Content Producer: Italo Martinez
DGC: Andrés Restrepo / Juan Romero
CCO: Mauricio Sarmiento

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Categories

Automobile, Ecology

Credits

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