“It’s not just wood” is a Greenpeace campaign by the ad agency Young & Rubicam (Y&R). The campaign includes 3D, advertising, illustration, animals, and design. The agency was Y&R São Paulo, and the art director and illustrator were Pedro Assis and Bruno Naoki.
Agency: Y&R São Paulo
Client: Greenpeace
CD: Rafael Gil / Rodrigo Monte
Art Director/Illustrator: Pedro Assis & Bruno Naoki
Copywriter: Rodrigo Monte
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