Greenpeace: It’s Not Just Wood by Y&R

It's not just wood - Greenpeace Poster Advertising

Their homes become our flames. “It’s Not Just Wood” is a heartbreaking Greenpeace campaign that gives voice to the voiceless. The image of a burning match sculpted into animals serves as a stark reminder of the countless creatures who lose their habitats and lives to deforestation.

It's not just wood - Greenpeace Poster Advertising
It's not just wood - Greenpeace
It's not just wood - Greenpeace Poster Advertising
It's not just wood - Greenpeace Poster Advertising
It's not just wood - Greenpeace Poster Advertising

Categories

Animals, Ecology

Credits

Agency: Y&R São Paulo
CD: Rafael Gil / Rodrigo Monte

Art Director/Illustrator: Pedro Assis & Bruno Naoki
Copywriter: Rodrigo Monte

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Categories

Animals, Ecology

Credits

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