Stop one. Stop them all. WWF Campaign

Stop one. Stop them all. WWF Campaign
Stop one. Stop them all. WWF Campaign
Stop one. Stop them all. WWF Campaign

“Stop one, stop them all” – that’s the idea behind Leo Burnett Sydney‘s award winning ad for our Stop the Trade campaign.

Featuring a human pyramid / supply chain that encompasses everyone from poachers to end consumers. It showed how millions of animals are caught in the wild and sold as food, pets, ornaments, tourist curios, and medicine.

Congrats Leo Burnett’s on winning 2 awards at the Cannes Lions, we are very proud of our collaboration!

Brand

WWF

Categories

Advertising

Tags

#animals

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