Stop One. Stop Them All
Leo Burnett Sydney’s award-winning ad for WWF’s Stop the Trade campaign is based on the idea that “Stop one, stop them all.”
The ad features a human pyramid that represents the supply chain for the illegal wildlife trade. The pyramid encompasses everyone from poachers to end consumers. The ad shows how millions of animals are caught in the wild and sold as food, pets, ornaments, tourist curios, and medicine.
Congratulations to Leo Burnett Sydney for winning two awards at the Cannes Lions. We are very proud of our collaboration.
Agency: Leo Burnett