WWF Campaign: Stop One. Stop Them All by Leo Burnett 

Stop one. Stop them all. WWF Campaign

Leo Burnett Sydney’s award-winning ad for WWF‘s Stop the Trade campaign is based on the idea that “Stop one, stop them all.”

The ad features a human pyramid that represents the supply chain for the illegal wildlife trade. The pyramid encompasses everyone from poachers to end consumers. The ad shows how millions of animals are caught in the wild and sold as food, pets, ornaments, tourist curios, and medicine.

Stop one. Stop them all. WWF Campaign
Stop one. Stop them all. WWF Campaign

Brand

WWF

Categories

Animals

Credits

Agency: Leo Burnett 

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Brand

WWF

Categories

Animals

Credits

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