F&B Huskies Unleashes “Pawscription”: A Tail-Waggingly Brilliant Branding Campaign

Pawscription: Allianz Campaign Captures the Emotional Value of Pet Ownership through Playful CGI

F&B Huskies’ ‘Pawscription’ campaign for Allianz Insurance, Ireland’s leading pet insurance provider, isn’t just adorable; it’s a powerful message about the profound impact pets have on our lives.

Inspired by research highlighting the stress-reducing, exercise-promoting, and even cognition-boosting benefits of pet ownership, the campaign uses cleverly posed CGI pets to visually showcase this deep connection.

At first glance, the illustrations resemble medicine bottles, but a closer look reveals the playful reality: cats and dogs meticulously recreated to mimic pharmaceutical shapes. This clever design choice reflects the clinical world of medicine while keeping the focus on what truly matters – our furry companions.

Pawscription: Allianz Campaign Captures the Emotional Value of Pet Ownership through Playful CGI
Pawscription: Allianz Campaign Captures the Emotional Value of Pet Ownership through Playful CGI
Pawscription: Allianz Campaign Captures the Emotional Value of Pet Ownership through Playful CGI

The campaign extends across various mediums, including newspaper health supplements, digital OOH displays in pharmacies, and large-scale billboards. This strategic placement ensures maximum exposure and effectively communicates the message that pet insurance is not just for the pet’s well-being, but for the owner’s too.

By reimagining the way we see the human-pet bond, ‘Pawscription’ goes beyond mere advertising; it’s a heartwarming reminder of the irreplaceable role pets play in our lives and the importance of protecting them.

Categories

Animals, Health

Credits

Agency: F&B Huskies
Damian Hanley: Executive Creative Director
Nick Kelly: Creative Director
Liam Olding: Creative Director
Helen O’Higgins: Creative
Gerry McBride: Creative
Sarah Deeny: Client Services Director
Fiona Cunniffe: Account Director
Niamh Murphy: Head of Planning & Behavioural Science
Ciarán Walsh: Head of Content Production
Robin Winchester: Design
Mark Corry: Design
Chloe Bates: Account Executive
Mark Brennan: Head of Marketing
Valerie Hedin: Marketing Communications Manager
Joe Campbell: Marketing Communications Executive

Share

Categories

Animals, Health

Credits

Share

More Awesome Projects

Pokémon x Oreo by 360i, New York

Challenge CROWDED CATEGORY, CRUMBLING RELEVANCE OREO’s been America’s favorite cookie for 100+ years, but by 2017 OREO’s sales and penetration…

Zara Woman by Lavernia & Cienfuegos

Women’s fragrance packaging. Inditex (Zara) Zara approached us to redesign their “best seller” women’s fragrance range. The brief asked that…
Adidas Ozworld by Jam3.

Adidas Ozworld by Jam3.

OVERVIEW A new age of originality for a new digital world. adidas Originals wanted to drive brand perception as a…
Reserva is a Brazilian fashion brand, created in 2004 in Rio de Janeiro.

Oficina by Gabriel M. Ramos

Reserva: More Than Just Brazilian Fashion Born in Rio in 2004, Reserva isn’t just a Brazilian fashion brand, it’s a…
So Good - Poster Design for KFC

So Good – Poster Design for KFC

BBDO Proximity Malaysia’s KFC print campaign is one of the stars of the London International Awards after an impressive performance…