jUY UY UY! is a 100% natural supplements brand created in the US with Mexican love, with a product catalogue that includes protein powder, vitamins and pre-workout. From their unique, but classic flavors, to its branding, jUY UY UY! portrays a young and fresh vibe inspired by our culture. tbpmx was in charge of developing a solid and friendly concept that aims to talk to the Mexican-American target. The studio created a universe composed by a vibrant color palette resembling our Mexican folklore, an affable logo accompanied by a typography selection influenced by the local aesthetics, and lastly, a series of illustrations of typical Mexican elements that strengthen the overall brand. Altogether, tbpmx managed to create a remarkable identity that very well captures the Mexican essence, therefore speaking to a very specific market.
So true! sabor del bueno.
