Klu is here to revolutionize the conventional idea about banks, it’s a fin-tech that includes a debit card and an app. Its friendly interface helps clients navigate through their account, consulting movements, paying services and enjoying solutions Klu has to offer. Even though it’s thought out for millennials and generation z, Klus’ main approach is to include everyone. Therefore, tbpmx opted for a young and inclusive communication appealing to all targets. The whole look and feel aims to be the antithesis of the typical financial identities we are used to. The palette is vibrant and friendly, accompanied by a modern typeface selection and assets that represent the brands’ inclusive approach. The logo seeks to communicate playfulness and aims to be attractive for all audiences, including the younger generations. Whilst maintaining the trustworthiness necessary for a brand in the financial field. – La fintech de todxs.
Agency: the branding people