Linker Logic brings startups and enterprise’s visions to life by providing design, development, consulting, and support services. The goal is to help all types of companies become innovation leaders. It caters to young entrepreneurs involved in the startup ecosystem who are looking to take their ideas one step further. tbpmx created a graphic universe to exhibit expertise and quality, hence reflecting Linker Logic’s services. Therefore the logo and icon were built with versatility in mind, for them to be adaptable to any narrative while being visible. The editorial is meant to be slick while remaining clean and professional, making information easy to digest while being very appealing. This is supported by a bold color palette based on evident contrasts that keep the brand away from the usual color gradients commonly seen within the tech industry. All of this is topped with a dynamic brand universe composed of a series of graphic assets that contribute to the brand’s dynamism.