Von Wobeser is a Mexican law firm focused on impeccable attribution and law practice. It’s globally recognized and especially known for its professional and trustworthy services. It has over 35 years of experience and its foundations are set on integrity and excellence. Therefore tbpmx created a rebranding that reflects all of those years of practice and expertise. To distinguish Von Wobeser from the competition, a color palette based on red shades was curated to stay away from the typical blues of the industry that contrast perfectly with the neutral colors that complement the palette. The stationary pieces are topped with foil and embossing details to bring the brand to a new level. The typography selection is the perfect balance between modern and elegant, while the logotype is based on the same principles. Altogether the brand comes across as reliable, sophisticated, and classic, yet portraying the law firm’s legacy while strengthening its image and connections.