Bliss Bowl is a premium Mexican cereal brand. Its products are based on high protein ingredients, low carbs and no added sugar. The goal is to reach the high nutritional values commercial cereals tend to lack. Bliss Bowl aims to sit at the tables of millennials concerned about their own wellbeing. Therefore tbpmx developed a brand inspired by a retro aesthetic with hints of modern times. The assets are meant to be fun and dynamic without leaving the premium factor on the side. A vibrant color palette, that changes depending on the flavor, is meant to grab the consumer’s attention through the packaging. This is complemented with bold and enlarged patterns that will stand out and create a vintage personality. The graphic universe is meant to ooze a retro 90’s vibe extracted from early digital aesthetics reminiscent of a millennial childhood.