Loved ones forget themselves too

Federation of Quebec Alzheimer Societies - Loved ones forget themselves too

While Alzheimer’s disease isolates 153,000 Quebecers and that, by 2031, it is estimated that the number of Quebecers with a neurocognitive disorder will increase by nearly 70% This campaign emphasizes that caregivers are so invested in the person they love that they can become overloaded with daily tasks.

Credits

Advertising Agency: Cossette, Montréal, Canada
Photographer: Christian Tremblay
Client: Federation of Quebec Alzheimer Societies

Federation of Quebec Alzheimer Societies - Loved ones forget themselves too
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