Diabetes is sadly classified as a modern-age disease – one that might affect any of us, regardless of our place of residence, lifestyle, age, occupation or skin colour. Currently, there are approximately 371 million diabetics worldwide. It is also estimated that in 2030 there will be as many as 550 million of them.
An issue of utmost importance in view of these statistics is the information and prevention measures that can be employed to raise awareness of the dangers of incorrect monitoring of diabetes and injuries resulting from handling sharp objects among healthcare professionals.
The We Care™ brand is the solution which satisfies these needs. It is an umbrella program developed by HTL-STREFA S.A., which is the world’s largest medical device company developing, manufacturing and exporting safe lancets, personal lancets and insulin injection needles.
We Care™ encompasses coordinated activities that help to build awareness using safe products employed in the treatment of diabetes by medical staff and patients. The strong slogan – “Prevention, Diagnosis, Treatment” – combines the most important concepts of the We Care™ brand.
To date, the published communication materials, although substantively well-prepared, visually have had no coherent trend, and thus they ultimately failed to evoke clear connotations.
Our task was to design a visual identity that would become a showcase for this new program – as well as clearly separate the company’s product domain from its preventive actions.