From Bedtime Stories to Big Dreams: MCann Echo Makes Sleep Solutions Playful & Powerful

Toddler Tips Sleep Campaign

Sleeping Like Babies… Again? This Campaign Reimagines Adult Sleep Hygiene

Millions of adults struggle with sleep, neglecting healthy habits we once mastered for our little ones. To raise awareness and inspire action, MCann Echo crafted a compelling campaign for Monmouth Medical Center.

Our secret weapon? Juxtaposing playful visuals of adults “sleeping like babies” with practical sleep tips, culled from years of soothing bedtime routines. Imagine cozy pajamas, warm milk, and gentle goodnights – all for grown-ups! These striking visuals grab attention, then offer actionable advice like setting consistent sleep schedules and powering down at night.

Each piece concludes with a clear call to action, inviting viewers with sleep issues to seek help at Monmouth Medical Center’s sleep center. With a playful nod to childhood and a focus on actionable solutions, this campaign makes getting a good night’s sleep feel achievable again.

Toddler Tips Sleep Campaign
Toddler Tips Sleep Campaign

Categories

Health

Credits

Advertising Agency: MCann Echo, Mountain Lakes, New Jersey, USA
Creative Director: Luke Waldrum
Art Supervisor: Carlos Benitez
Copywriter: Laura Morrison
Photographer: Kyle Mascilak
Creative Imaging Lead: Harold Wilson
EVP, Executive Creative Director: Juan Ramos
EVP, Managing Director: Tracy Blackwell

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Categories

Health

Credits

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