Sleeping Like Babies… Again? This Campaign Reimagines Adult Sleep Hygiene
Millions of adults struggle with sleep, neglecting healthy habits we once mastered for our little ones. To raise awareness and inspire action, MCann Echo crafted a compelling campaign for Monmouth Medical Center.
Our secret weapon? Juxtaposing playful visuals of adults “sleeping like babies” with practical sleep tips, culled from years of soothing bedtime routines. Imagine cozy pajamas, warm milk, and gentle goodnights – all for grown-ups! These striking visuals grab attention, then offer actionable advice like setting consistent sleep schedules and powering down at night.
Each piece concludes with a clear call to action, inviting viewers with sleep issues to seek help at Monmouth Medical Center’s sleep center. With a playful nod to childhood and a focus on actionable solutions, this campaign makes getting a good night’s sleep feel achievable again.
