Touch is the way we begin to understand our relationship with our world
As babies, we spend so much time just getting a feel for it all. That’s whyElla Ola helps parents create a gentler everyday for baby skin, with science-first, plant-based skincare. Their collections nourishes, soothes and protects using the highest quality ingredients in formulations co-developed with expert dermatologists, pediatricians and moms.
We’ve been working with EllaOla since the very start, on everything from naming, logomark and identity, to tagline and messaging, to photography direction and more, helping them bring the highest standards to life with little ones.
First, we came up with a name that stood for the joy of touch, plucked from the children’s handclap game, Stella Ella Ola. To bring it to life, we created a logomark and monogram submark that feels fresh, gentle and elevated, and speaks to the parent-child bond through connected letterforms. We played with the idea of “next generation” for the tagline, meaning both products designed with the best of science and ones designed for the next generation of our families. And we brought a warm persona to the messaging to appeal to discerning parents who bring family life the ultimate consideration and care.
For the packaging, we kept the design clean, joyful and elevated while infusing the brand with special, celebratory moments like gold foil accents.