Luiz Matera Crafts a Bold Brand Identity for Palanca Store, Inspired by the Giant Sable Antelope

Palanca - Brand Identity

The Largest Sable Antelope: Inspiration for Palanca Store

The Giant Sable Antelope, a subspecies of the sable and one of Africa’s rarest hoofed animals, stands out for its impressive size. Sadly, there are only 200 of these majestic creatures left in Angola, facing threats from poaching and limited park ranger resources.

Taking inspiration from this iconic national symbol, Palanca Store was born. This online store offers a vast selection of products, catering to the needs and preferences of the local community. To differentiate themselves from other Angolan retailers, the store draws heavily on African cultural influences, incorporating traditional patterns and colors into its design. This unique approach, evident in both the logo and typography, fosters a sense of connection and resonates with the local public.

Palanca - Brand Identity
Palanca - Brand Identity
Palanca - Brand Identity
Palanca - Brand Identity
Palanca - Brand Identity
Palanca - Brand Identity
Palanca - Brand Identity
Palanca - Brand Identity
Palanca - Brand Identity
Palanca - Brand Identity
Palanca - Brand Identity
Palanca - Brand Identity

Brand

Palanca

Categories

Animals, Store

Credits

Designer: Luiz Matera

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Brand

Palanca

Categories

Animals, Store

Credits

Share