Palanca – Brand Identity
The giant sable is a subspecies of sable. Of all the subspecies, this one stands out for its large size, being one of the rarest African ungulates.
Angola currently has only 200 specimens of the Palanca Negra Gigante, endemic and threatened with extinction, mainly due to poaching and the “lack of inspectors” to control the parks.
Inspired by the national symbol of the place, the Palanca Store was created. It is an e-commerce company aimed at selling all types of products, without limitations in terms of categories and subcategories.
The main idea of fitting in with your local competitors is the work inspired by African culture, so that you can get closer to the local public. The icon together with the typography has the effect of conveying this purpose.