CRANK – Bicycle Branding

CRANK - Bicycle Branding
CRANK - Bicycle Branding
CRANK - Bicycle Branding
CRANK - Bicycle Branding
CRANK - Bicycle Branding
CRANK - Bicycle Branding
CRANK - Bicycle Branding
CRANK - Bicycle Branding
CRANK - Bicycle Branding
CRANK - Bicycle Branding
CRANK - Bicycle Branding
CRANK - Bicycle Branding

CRANK is a brand responsible for developing products aimed at cyclists. Its name refers to a fundamental piece on a bicycle, the “crankset”.

The brand has a view of the entire cycling ecosystem, the proposal is to group the different aspects of the bicycle in order to converge its products to a single point.

The brand’s proposal is linked to a connection between lovers and admirers of bicycles. The unique point that inspires this mission is promoting interaction between people and bicycles, generating a concept in addition to trails and roads.

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