CRANK – Bicycle Branding by Luiz Matera

CRANK is a brand dedicated to the development of products designed for cyclists. Its name refers to the fundamental element of the bicycle: the crank.

The brand has a vision of the entire ecosystem of cycling, the proposal is to group the different aspects of cycling to bring its products together at one point.

The brand’s proposal has to do with connecting cycling enthusiasts and admirers. The unique point that inspires this mission is to promote interaction between people and bikes, creating a concept in addition to trails and roads.

Brand

CRANK

Services

Brand Identity, Logo Design

Categories

Bike

Design

Luiz Matera

About

Luiz Matera

I work as a creative director specializing in brand design (branding). I have been in the graphic design industry for over 6 years, responsible for developing projects such as social media assets, UX/UI, and strategic campaigns. Design is at the core of what I do, and for every project I undertake, the focus is always on delivering meaningful results, projects that have significance. I have been responsible for both national and international demands for all the projects I have worked on. Countries included in my portfolio are New Zealand, Germany, Africa, and the United States.

Projects