CRANK – Bicycle Branding
CRANK is a brand responsible for developing products aimed at cyclists. Its name refers to a fundamental piece on a bicycle, the “crankset”.
The brand has a view of the entire cycling ecosystem, the proposal is to group the different aspects of the bicycle in order to converge its products to a single point.
The brand’s proposal is linked to a connection between lovers and admirers of bicycles. The unique point that inspires this mission is promoting interaction between people and bicycles, generating a concept in addition to trails and roads.