Meu Burguer – Brand Identity
When it comes to hamburgers, we immediately think of ember, charcoal, fire and a lot of barbecue smell, and it is no different when it comes to the identity of My Burguer.
The elaborated communication reinforces the idea of having an intimate hamburger on your board accompanied with rustic potatoes, that hamburger that you don’t assemble, but it is practically as if it were. The idea of “mine” was to work intensively with reference to the brand itself.
Served in hamburger and baguette bread, the brand has variations for the customer’s preference.