Due to global warming, there are 26.500 species currently in the verge of extinction We have only 10 years to revert this. Google Docs has over 1Billion active users, and uses anonymous animals in order to protect the identity of unknown users. That is why we are giving these “anonymous animals” in Google Docs another meaning.
A change in Google docs, in which every animal thats appear is going to be an endangered one. When the user of an unknown account logs in, the endangered animal will pop up and tell the user what can be done to save that species. Then, it will send the user to a WWF landing page with information, giving the option to donate money. Animal.docs, let’s write another story.
Designer: Simón Gauna López
Client: Google, WWF