YouTube Kids: A Safehaven for Young Explorers
In a collaboration between Hello Monday (New York) and YouTube, a new digital playground has emerged – YouTube Kids! This carefully curated online haven provides a safe and engaging environment for young minds to explore the wonders of the internet.
As a cornerstone of online entertainment for over a decade, YouTube has hosted an extensive array of content, from the heartwarming to the bizarre. While this diversity has captivated audiences worldwide, it also raises concerns about the accessibility of age-inappropriate content to younger viewers.
Recognizing the need for a secure digital space designed specifically for children, YouTube turned to Hello Monday for creative guidance. Hello Monday meticulously crafted the brand identity and product interface for YouTube Kids, ensuring a seamless and enjoyable experience for young users.
Inspired by the innocence and imagination of childhood, Hello Monday introduced animated character sidekicks that accompany each child on their virtual adventures. These playful companions not only guide and engage young explorers but also serve as relatable friends.
The visual identity of YouTube Kids seamlessly blends with the familiar aesthetics of its parent brand, exuding a fun and inviting atmosphere while maintaining a distinct appeal for younger audiences. The result is a digital haven that embraces both entertainment and safety, empowering kids to explore the wonders of the internet without compromising their well-being.
With Hello Monday’s thoughtful design and YouTube’s commitment to child safety, YouTube Kids has emerged as a beacon of trust and creativity, providing a nurturing environment for young minds to embark on their digital journeys.
Introducing ‘The Dude’
Together with YouTube Hello Monday invented The Dude who’s a friend that helps the child navigate through the YouTube Kids universe.
A helping hand
Hello Monday used The Dude to take care of negative duties for the parents. E.g. when watch time is over The Dude falls asleep and thereby tells the kid, that there’s nothing left to watch.