Chip City Cookies New York

Chip New York
Chip New York
Chip New York
Chip New York
Chip New York
Chip New York
Chip New York
Chip New York
Chip New York
Chip New York
Chip New York
Chip New York

Chip a real up-and-coming New York based cookie contender. Now a well loved favourite of the city, busy, queues lining up to try their seasonal creations and classic Chip cookies. 

To expand they needed a complete brand overhaul to link up their Cookies & Cream brand with their new Chip Ice Cream stores, popping up in Queens and Brooklyn. Ensuring consistency across all aspects of brand and packaging. We also worked on expanding their marketing visuals for social media and wider business development.

Our mission was to recreate the simpleness of a favourite childhood treat and bring those memories flooding back! no matter what age you are.

Their uniquely shaped gooey cookies were a direct influence on the logo mark design. We also wanted to base our message around nostalgia. Invoking the golden days of summer, riding your bike all day, playing baseball in the street or the N64 with friends only stopping for Milk and hot Cookies! Childhoods are different for each generation but cookies are always there. The real American dream!

Agency
Saint Urbain

Brand
Chip City Cookies

Categories

Branding, Logo Design, Packaging

Tags

#food

Share

More from Saint Urbain

Prime Roots

Prime Roots

Cottage M

Cottage M | Los Angeles

THE MONKEY KING Restaurant in NYC

Branding for KISSAMO by SAINT URBAIN

Branding for KISSAMO

IPANEMA - Brazilian restaurant, Connecticut - mini

Ipanema Restaurant – Norwalk, Connecticut

Emmy Squared Pizza - mini

Emmy Squared Pizza NYC, Brooklyn

Milu | Chinese Restaurant in New York, NY - mini

Milu | Chinese Restaurant in New York, NY

DREYFUS

DREYFUS

Ray's Bar Animation

Ray’s Bar Animation, New York

Similar content

Kappa X Brand Identity

Kappa X Brand Identity

Ella Ola

Ella Ola – Manhattan, New York

I, THE QUEEN

I, THE QUEEN

The Cherokee - New York

The Cherokee – New York

Tactus

okay so tbpmx

okay so

Bronx Banner

Delegated™

Delegated™ – Virtual Assistant Platform

Branding for Patricks pastry

Branding for Patrick’s pastry

Winyl - Corporate Gifts

Winyl – Corporate Gifts, 2022

The Brooklyn Brewery

Brooklyn Brewery Pilsner By Thirst

ZARA Man Mural

ZARA Man Mural

Prime Roots

Prime Roots

Adidas Futurenatural

Adidas Futurenatural

HIYERO

HIYERO | Product Brand + Package

Nike Gumball Pack— Just Chew it !

Nike Gumball Pack— Just Chew it !

Weinheimer Lede Rebranding

Weinheimer Leder Rebranding

Crafted Culture San Diego

Crafted Culture San Diego

Menu