Bubby’s, NYC by Saint Urbain

Bubbys, NYC

SERVED EVERY DAY SINCE 1990

Bubby’s opened on Thanksgiving Day 1990. Chef / Owner Ron Silver began baking pies and selling them to restaurants and his neighbors out of a small kitchen at the corner of Hudson and North Moore St. in Tribeca.  Today, NYC’s beloved restaurant and pie shop celebrates 27 years of classic, made from scratch American cooking.

Bubbys, NYC
Bubbys, NYC
Bubbys, NYC
Bubbys, NYC
Bubbys, NYC
Bubbys, NYC
Bubbys, NYC
Bubbys, NYC
Bubbys, NYC
Bubbys, NYC
Bubbys, NYC
Bubbys, NYC

SINCE 1990

Renowned for its simple and fresh comfort food, Bubby’s is dedicated to defending the American table and its traditions with thoughtful ingredient sourcing and an “off the commercial food grid” philosophy. The mission has remained the same from that first day– to welcome each and every person as though they are guests in our home, to raise the awareness of the beauty of American food – its ethnic contributions and regional and geographic abundance, and to celebrate the patchwork of American culture.

Bubby’s wants people to know where their food came from, who grew it and what is good about it. American cuisine is much more than burgers and pie; it’s Chinese, Mexican, Southern, an elaborate and flavorful food scape created by the generations of people who built America.

27 years Bubby’s has been cooking and baking in a way that is thoughtful, healthy and most importantly, delicious!

Bubbys, NYC
Bubbys, NYC
Bubbys, NYC
Bubbys, NYC
Bubbys, NYC
Bubbys, NYC
Bubbys, NYC
Bubbys, NYC
Bubbys, NYC
Bubbys, NYC
Bubbys, NYC
Bubbys, NYC
Brief

Bubby’s approached us to help them evolve their brand- ing, while holding onto everything that has made them special over the years.

Findings

After presenting a strategy statement to the owners and laying out the keywords: Quality, American, Welcoming, Love, we explored what those things meant visually.

The result was a brand based on a grandmother’s love, the most welcoming feeling possible. We then created custom patterns based on wallpaper and quilts you’d find at Bubby’s.

Bubbys, NYC
Bubbys, NYC
Bubbys, NYC
Bubbys, NYC
Bubbys, NYC
Bubbys, NYC
Tortillicious Brand Identity

Tortillicious Brand Identity by The Branding People

Rainy Seasons | Herbs & Vegetables | Packaging design

Rainy Seasons Herbs & Vegetables

Black Seed Bagels, NYC

Black Seed Bagels, NYC by Saint Urbain

NGOC SUONG EST. 1955 DRINK LABELS

NGOC SUONG EST. 1955 DRINK LABELS

PERFECT BURGER - mini

Perfect Burger

Chip New York

Chip City Cookies, New York by Saint Urbain

MUCHACHO MEXICAN KITCHEN

Muchacho Mexican Kitchen by Doping Creative Agency

Emerald Water - Branding & Packaging

Emerald Water

Soul Sounds

Soul Sounds by Looka