Disciplines
Branding
Illustration
Collateral
Packaging
Brief
Chef Matt Hyland’s contemporary ode to Detroit-style pizza and arguably one of the best double-stacked cheeseburgers in America.
We were tasked with selecting a color and font kit, creating a new set of pizza & burger characters and developing new menus, collateral, and business cards.
Findings
In our exploration of various pizza characters, we also stumbled upon a few new ones, including drunk burgers, happy eggs, and more. Our font and color choice present a modern hipness, that also draws inspiration from the menu items.
Creative Director
Alex Ostroff
Art Director
Vero Lafortune
