With our first location in Williamsburg Brooklyn in 2016, Emmy Squared Pizza is part of the Pizza Loves Emily family of restaurants, co-founded by Emily Hyland and executive chef Matthew Hyland, with partners Howard Greenstone and Ken Levitan.
Offering quality ingredients and deliciously unique toppings, our signature Detroit-style pizza is marked by its square shape, crispy bottom, fluffy dough, cheesy “frico” crust, and signature sauce stripes. Our famed double-stack burger, the Le Big Matt, was named ‘#1 Best Burger in Nashville’ by The Tennessean and Nashville Lifestyles, voted one of ‘The Best New Burgers In NYC’ by Gothamist, and listed as one of the ‘20 Best Burgers in NYC’ by The Infatuation. The menu also highlights a selection of approachable salads and sandwiches served on pretzel buns.
Gaining critical claim and an ever-growing cult following, we have expanded the Emmy Squared brand with eight locations across New York City, Nashville, Philadelphia, Washington DC, and Louisville and plans to expand nationally. In every neighborhood we join, our team is committed to contributing to the community and practice our company ethos of inclusivity and unparalleled hospitality.
Chef Matt Hyland’s contemporary ode to Detroit-style pizza and arguably one of the best double-stacked cheeseburgers in America.
We were tasked with selecting a color and font kit, creating a new set of pizza & burger characters and developing new menus, collateral, and business cards.
In our exploration of various pizza characters, we also stumbled upon a few new ones, including drunk burgers, happy eggs, and more. Our font and color choice present a modern hipness, that also draws inspiration from the menu items.
Client: Emmy Squared Pizza NYC
Agency: Saint Urbain
Creative Director: Alex Ostroff
Art Director: Vero Lafortune