Milu is a contemporary fast-casual restaurant, offering traditional Chinese flavors with a modern twist. Opening in the heart of Manhattan, just blocks from Madison Square Park, Milu was born of an enthusiastic exploration of Chinese regional cuisines and a desire to share the flavors and cultures.

Created by alums from Daniel Humm’s Make It Nice Group, our clients tasked us with crafting a modern, wholesome, and unpretentious brand that conveys authenticity and quality through design for both their restaurant and line of sauces and condiments.