DREYFUS

Dreyfus is a Toronto-based French (new) restaurant from Joe Beef alumn, chef Zach Kolomeir. In our exploration, we delved into the history of the infamous Dreyfus Affair of the 1800s, in which Alfred Dreyfus, a Jewish-French officer, was wrongfully accused of a crime that swept the nation. A key inspiration for Drefyus’ brand identity were illustrations and various elements found in the anti-semitic propaganda cartoons aimed at Dreyfus. The deliverables for this project included: Naming, Brand Identity, Collateral, Illustration, Menu Design, Signage, and more.