TBWA\Paris Masterminds a “New Colors” Palette for McDonald’s France’s Veggie Fries Launch
Bonjour, color! McDonald’s France ditches the traditional and embraces a burst of flavor and vibrancy with their new French vegetable fries. This culinary innovation features a colorful trio of beetroots, parsnips, and carrots, promising a delightful adventure for the taste buds.
The colorful revolution extends beyond the plate, as McDonald’s embarks on a bold “New Colors” campaign developed by TBWA\Paris. The print and outdoor elements playfully subvert iconic figures like Chaplin, Zorro, and even an English guard, each sporting a vibrant veggie-inspired makeover. This humorous reimagination injects fresh zest into the winter months and celebrates the renewed palette of French cuisine.