Pizzie, is a gourmet pizza brand focusing on high culinary work with excellent food practices. In this line, the naming and graphics take the typography as an important element to show and represent the details and brand vibes. The identity contains a logo with a double Z, in an elegant serif font, combining with a sans serif more cleaner. Therefore, other elements joining in the identity like a clean geometrical icon slide pizza, an elegant purple color, and a soft paper treatment apply to corporate materials.