McDonald’s: Switch Sides by TBWA

McDonald's - Switch Sides by TBWA\ Zurich

Unlocking Brand Passion: How McDonald’s Reimagined Iconic Products to Ignite Employee Passion & Connection

Almost every McDonald’s employee started their journey as a customer. To spark their passion and fuel recruitment, we flipped the script: taking them from the familiar comfort of the counter to the dynamic energy behind the scenes. We reimagined iconic products, not from the usual polished angles, but from the hidden sides they’d see while crafting smiles.

This unexpected twist unlocked a unique perspective. Seeing the beloved Big Mac, not as a picture-perfect burger, but through the lens of food artistry, teamwork, and customer connection, ignited a newfound appreciation. It wasn’t just about flipping burgers anymore; it was about becoming part of the McDonald’s story, told from the inside out.

McDonald's - Switch Sides by TBWA\ Zurich
McDonald's - Switch Sides by TBWA\ Zurich

Categories

Food

Credits

Agency: TBWA, Zurich
Chief Marketing Officer: Jean-Guillaume Bertola
Marketing Manager: Severine Caspard
Chief Creative Officer: Manuel Wenzel
Creative Director: Reto Clement
Art Director: Monelle Aimée Kanza
Group Account Director: Nadja Stickl
Account Director: Marcel Mägerle

3D/CGI: Cloudscape
Media: Cristina Savastano (OMD Schweiz)

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Categories

Food

Credits

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