McDonald’s: Skip the dishes

McDonald's - Skip the dishes 1

Why cook when you can just skip the dishes? When McDonald’s launched its McDelivery service in the Czech Republic, DDB Prague was challenged to create ads that would create intrigue whilst still getting the word out about the delivery service. And this campaign of poster ads did exactly that. “Using McDonald’s products visually to show the benefit of its delivery service, together with the strong insight that people don’t like dirty dishes makes this piece of work really interesting.” – Gert Laubscher Creative Director DDB Prague The campaign of three ads showcases dirty dishes in each, but with a twist. Each ads’ dirty dishes actually form an iconic McDonald’s item. Stacked pots and dishes forming the Big Mac. Bowls and forks creating McDonald’s famous fries. Glasses, serviette’s and spoons a McSundae.

Credits

Advertising Agency: DDB Prague
Client: McDonald’s
Creative Director: Radouane Hadj Moussa, Gert Laubscher
Copywriter: Jan HlavĂ­n
Art Director: Denis Dudek
Photo/3D/Postpro: Adam Bartas/Gravy
Production: 2PM
Account Manager: David Šrámek
Business Director: Nikola Bochová

McDonald's - Skip the dishes 2
McDonald's - Skip the dishes 3

Categories

Food

Design

DDB

Share

Categories

Food

Design

DDB

Share

More Awesome Projects

Jack Daniel's Honey | CGI

Jack Daniel’s Honey | CGI

Colgate - Smiling Fish by RedFuse 1 (1)

Colgate – Smiling Fish by RedFuse

Fanta Flavourland

Fanta Flavourland by Lobulo

Stop one - Stop them all - WWF Campaign

Stop one. Stop them all. WWF Campaign

Berlitz – The Unnoticed by Rethink

Together tastes better by Michele Salati

Coca-Cola: Time Square Display

Block Out The Chaos - mini

JBL Headphone Advertising Campaign

World Kidney Day - Shoes and Broccoli

World Kidney Day – Shoes and Broccoli

McDonald’s: Good night to go

Guinness Africa by Paolo Vendramini

Guinness Africa by Paolo Vendramini

Lights On - McDonald’s

McDonald’s: McDelivery Lights On by Leo Burnett