McDonald’s: Skip the dishes by DDB Prague

McDonald's - Skip the dishes 1

Why cook when you can just skip the dishes? When McDonald’s launched its McDelivery service in the Czech Republic, DDB Prague was challenged to create ads that would create intrigue whilst still getting the word out about the delivery service. And this campaign of poster ads did exactly that. “Using McDonald’s products visually to show the benefit of its delivery service, together with the strong insight that people don’t like dirty dishes makes this piece of work really interesting.” – Gert Laubscher Creative Director DDB Prague The campaign of three ads showcases dirty dishes in each, but with a twist. Each ads’ dirty dishes actually form an iconic McDonald’s item. Stacked pots and dishes forming the Big Mac. Bowls and forks creating McDonald’s famous fries. Glasses, serviette’s and spoons a McSundae.


Advertising Agency: DDB Prague
Client: McDonald’s
Creative Director: Radouane Hadj Moussa, Gert Laubscher
Copywriter: Jan Hlavín
Art Director: Denis Dudek
Photo/3D/Postpro: Adam Bartas/Gravy
Production: 2PM
Account Manager: David Šrámek
Business Director: Nikola Bochová

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McDonald's - Skip the dishes 3
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