McDonald’s: Signs by DDB Athens

If you see the signs you are probably hungry

Ever noticed that when hungry, you tend to project your cravings onto everything? Hungriness can indeed make one extra conscious of food-related signs. Based on this insight, we created an outdoor McDonald’s campaign, where the infamous Golden Arches are formed each time into signs in different surroundings, paving our way to a delicious Big Mac (or two).

Categories

Food

Credits

Advertising Agency: DDB Athens

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Categories

Food

Credits

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