McDonald’s Canada’s “Rise and Shine” campaign uses McCafé’s new packaging to remind Canadians they’re the perfect morning pick-me-up. Featuring a $4+tax breakfast deal, visuals showcase McCafé seamlessly integrated into everyday routines, adding a touch of light and energy. The campaign ran in Quebec (March 5-April 8, 2024) using social media and web banners to showcase the brand’s refreshed visual identity.
