A Summertime Campaign for McDonald’s Canada
As the summer holiday season kicks off, Cossette and McDonald’s Canada saw the perfect opportunity to invite road-tripping vacationers to take a well-deserved break and satisfy their cravings while en route to their destinations.
The campaign showcases Adirondack chairs, each adorned in the colors of iconic McDonald’s menu items, set against some of Canada’s most stunning landscapes.
“Summer has arrived, and many of us will have the chance to relish the breathtaking beauty our nation has to offer. This campaign underscores our nationwide presence and serves as a reminder to Canadians that they can rely on us during their journeys to vacation destinations,” stated Melissa Hains, Quebec Marketing Manager at McDonald’s Canada.
“The creative approach for this campaign combines simplicity and innovation. The chairs, with their gaze turned towards the magnificent surroundings, suggest that even they are taking a moment to appreciate the wonders of nature,” added Cédric Audet, Creative Director at Cossette.
The campaign will be featured in newspapers, on signage, and online throughout the summer season.