Farm & Roll – Brand Identity

Farm & Roll - Brand Identity
Farm & Roll - Brand Identity
Farm & Roll - Brand Identity
Farm & Roll - Brand Identity
Farm & Roll - Brand Identity
Farm & Roll - Brand Identity
Farm & Roll - Brand Identity
Farm & Roll - Brand Identity
Farm&Roll - Brand Identity
Farm & Roll - Brand Identity

Bake with high spirits!
Farm & Roll is a new manufacturer of alternative flour products.

Goals and objectives
We have created a brand for new premium and organic alternative flour products. The main task for the agency was to develop a brand from scratch: naming, strategy, logo, and design concept.

Implementation
The Farm & Roll logo is designed with geometric grotesque letterforms in which the letter “O” depicts a stylized millstone for grinding flour. In creating the design concept, we adhered to craft and environmental aesthetics. The graphic elements of the packaging are abstract illustrations of cereals from which the brand produces different flours. In combination, they form a pattern that is the basis of a design system that is easily used to create aprons, rocking chairs, and other merch items. A unique packaging feature is a transparent window with a “Bon appetite” gesture, through which you can see the quality and the milling of the product.

Agency
YARCHE

Brand
Farm&Roll

Categories

Branding, Logo Design, Packaging, Posters

Tags

#food

Share

Similar content

I, THE QUEEN

I, THE QUEEN

The Cherokee - New York

The Cherokee – New York

Tactus

okay so tbpmx

okay so

Bronx Banner

Delegated™

Delegated™ – Virtual Assistant Platform

Branding for Patricks pastry

Branding for Patrick’s pastry

Winyl - Corporate Gifts

Winyl – Corporate Gifts, 2022

The Brooklyn Brewery

Brooklyn Brewery Pilsner By Thirst

ZARA Man Mural

ZARA Man Mural

Prime Roots

Prime Roots

Adidas Futurenatural

Adidas Futurenatural

HIYERO

HIYERO | Product Brand + Package

Nike Gumball Pack— Just Chew it !

Nike Gumball Pack— Just Chew it !

Weinheimer Lede Rebranding

Weinheimer Leder Rebranding

Nothing wakes you up as Nescafe

Nothing wakes you up as Nescafe

Mcilhenny Tabasco Sauce

Mcilhenny Tabasco Sauce: Chopsticks

Crafted Culture San Diego

Crafted Culture San Diego

Menu