Bake with high spirits! Farm & Roll is a new manufacturer of alternative flour products.
Goals and objectives
We have created a brand for new premium and organic alternative flour products. The main task for the agency was to develop a brand from scratch: naming, strategy, logo, and design concept.
The Farm & Roll logo is designed with geometric grotesque letterforms in which the letter “O” depicts a stylized millstone for grinding flour. In creating the design concept, we adhered to craft and environmental aesthetics. The graphic elements of the packaging are abstract illustrations of cereals from which the brand produces different flours. In combination, they form a pattern that is the basis of a design system that is easily used to create aprons, rocking chairs, and other merch items. A unique packaging feature is a transparent window with a “Bon appetite” gesture, through which you can see the quality and the milling of the product.