Verlan Clothing Brand

Verlan Clothing Brand
Verlan Clothing Brand
Verlan Clothing Brand
Verlan Clothing Brand
Verlan Clothing Brand
Verlan Clothing Brand
Verlan Clothing Brand
Verlan Clothing Brand
Verlan Clothing Brand

Verlan is above all a philosophy that wants to use its merchandising to infect everyone. It’s not a simple clothing brand. The word “verlan” identifies the slang definitively established in France around the ’80s, which allowed to create a sense of belonging among the boys and to reinforce it through this wordplay, which involves the creation of neologisms through the inversion of the syllables : in fact “à l’envers” (pronounced a lɑ’vɛʀ), which translated means on the contrary, is transformed into “verlan” (veʀ’lɑ).

Verlan is a “game” established in 2018 in Brescia.

No new projects found