Brand identity for a friendly neighborhood laundromat in Harlem, NYC.
We created a fun, lighthearted, approachable, easy-to-use and understand brand identity for the Wash. Laundromats in New York are places where diverse people meet and spend time. We made the space worthwhile to hang out while laundry is spinning, with a seating area and bar painted by Alex Proba.
Art director: Verena Michelitsch
Client: Leeana Khalique
Design assistant: Annie Chen
Animation: Katharina Glanz, Pantufla Cuantica
Bar illustration / painting: Alex Proba