Oficina: Brazilian Fashion
Reserva is a Brazilian fashion brand, created in 2004 in Rio de Janeiro.
Challenge: With the growth of the Reserva and with the increase and diversification of products, the need arose for the creation of a new brand for this new public that the Reserva was looking for.
Naming: Oficina comes from the Latin “opificium”, derived from “opificis”: craftsman. In Spanish, is synonymous with office. The name refers to a place where work operates in large transformations. Whether it is intellectual or manual, corporate or craft: workshop is where forms and gives life to ideas.
Designer: Gabriel M. Ramos