Lenor Fabric Softener: A Creative Advertising Campaign
Grey Group Peru created a creative advertising campaign for Lenor fabric softener that shows wild animals becoming soft after coming into contact with the product. The campaign is intended to highlight the softness and gentle scent of Lenor fabric softener, and to suggest that it can make even wild animals feel comfortable and at ease.
The campaign features a series of images that show wild animals, such as a bear, a tiger, and a monkey, being transformed into soft, cuddly creatures after coming into contact with Lenor fabric softener. The images are humorous and unexpected, and they are sure to capture the attention of viewers.
The campaign has been well-received by audiences, and it has helped to increase awareness of Lenor fabric softener. The campaign is a good example of how creative advertising can be used to promote a product in a memorable and effective way.