Adidas Athletics by Colt

Adidas Athletics by Colt

London-based studio Colt was commissioned by Adidas to create premium packaging solutions for the arrival Adidas Athletics.

“The Z.N.E (zero negative energy) hoodie which lead the launch, is designed to block out any distractions and create a zone around the athlete in which they can focus. By using pyramid foam panels more commonly associated with sound-proofing as an external element, Colt were able to create a unique solution previously unseen in the market.

This theme was continued across to further packaging solutions that formed part of the launch; a laser etched acrylic slipcase housing a hinged box enclosed in more foam as well as a white sports bag.”

Adidas Athletics by Colt
Adidas Athletics by Colt
Adidas Athletics by Colt
Adidas Athletics by Colt
Adidas Athletics by Colt
Adidas Athletics by Colt
Adidas Athletics by Colt
Adidas Athletics by Colt
Adidas Athletics by Colt

Brand

Adidas

Services

3D, Packaging

Categories

Clothes, Shoes, Sport

Credits

Agency: Colt

Share

Brand

Adidas

Services

3D, Packaging

Categories

Clothes, Shoes, Sport

Credits

Share

More Awesome Projects

Tennent’s Lager by Thirst

Refreshing a True Scottish Icon Tennent’s Lager, Scotland’s best-selling beer brand, is renowned for its iconic can. To secure its…
Yogamas

Yogamas by Iframe Design Studio®

Transform your body and mind with Yogamas, Preveza’s new hot yoga and fitness center. Experience the power of traditional Bikram…
Re Swap-Box

Re Swap-Box by the branding people

Re is a sustainable and innovative company focused on creating sustainable solutions that shift away from disposables through a revolutionary…