New York Knicks Rebrand by Michael Irwin

New York Knicks Rebrand 2021

The New York Knicks are a nostalgic symbol in sports history. Walt Frazier, Patrick Ewing, and Carmelo Anthony have all etched their names as ‘Knick Greats’ and have been at the center of many NBA rivalries. In recent times, the team has been in a slump and, as a result, both ticket sales and appeal have been poor. Whereas this would signal a complete destruction for most franchises, fans continue to hold out hope for turning a corner. This rebrand is aimed to reignite the energy, love, and fandom of New York City.

Creatively, I have always respected this mark and the combination of its basic shapes. The overall design of the ‘Knicks’ logotype sitting atop the basketball had first debuted in 1964. Since then, the styles have changed, but the foundation remained the same. Aside from color shifts and minor details, the current mark has not been fundamentally changed since 1992. The new identity keeps the structure and integrity of the existing logo, while reshaping all the details that make it unique. The main focus of the rebrand was to introduce the city skyline, which is iconic to New York City. The two sides of the buildings converge in the center to create a ‘larger than life’ perspective of looking up at a massive skyscraper.

Credits

Designer: Michael Irwin
Brand: New York Knicks

New York Knicks Rebrand 2021
New York Knicks Rebrand 2021
New York Knicks Rebrand 2021
New York Knicks Rebrand 2021
New York Knicks Rebrand 2021
New York Knicks Rebrand 2021
New York Knicks Rebrand 2021

Categories

Clothes, Sport

Share

Categories

Clothes, Sport

Share

More Awesome Projects

Fundación Paco de Lucía branding concept - mini

Five views of Cartuja

Chip New York

Chip City Cookies, New York by Saint Urbain

Up to Good Label Illustrated by Steven Noble

Up to Good Label Illustrated

Marigold Restaurant | Las Vegas, NV

Marigold Restaurant, Las Vegas by Saint Urbain

KATERINA LYTRA branding

KATERINA LYTRA

Perona - mini

Perona Premium Fashion Brand by Shrishti Vajpai

Noir. Brand Identity, San Francisco

Noir Brand Identity, San Francisco by the branding people

Homie AMT 2020

Homie AMT 2020

Obama Foundation Leaders: Europe

Obama Foundation Leaders: Europe by Kinda Ghannoum

I, THE QUEEN

I, THE QUEEN by Mubien Brands®

Autor Brand Identity

Autor by the branding people

Milu | Chinese Restaurant in New York, NY - mini

Milu – Chinese Restaurant in New York, NY by Saint Urbain