Nike’s Bubblegum-Inspired Footwear Adventure
Immerse yourself in a whimsical world where bubble gum dreams and sneaker adventures collide, as Madrid-based creative studio NotReal unveils a series of captivating animated videos for the latest editions of Nike Air Max React and Nike Air Max Plus.
These vibrant creations, released on National Bubble Gum Day, bring to life the playful spirit of the iconic sneakers, transforming ordinary into extraordinary.
The videos showcase a whimsical world where gum balls and bubbles reign supreme, their vibrant colors and playful textures mirroring the energy and innovation of Nike Air Max footwear.
Nike Air Max React, with its soft and responsive cushioning, is personified by smooth, candy-coated gum balls, while Nike Air Max Plus, known for its visible Air Max unit, is represented by transparent bubbles filled with air.
The environments mirror a modern reinterpretation of a child’s playground, featuring soft and fun shapes crafted from foam and rubber-like materials.
These animated vignettes were shared across the social media accounts and stores of major Nike retailers, including Foot Locker, Foot Action, and Champ Sports, capturing the attention and imagination of sneaker enthusiasts worldwide.
NotReal’s masterful storytelling and animation techniques bring Nike’s playful spirit to life, reminding us that sometimes, the most extraordinary adventures can begin with a simple pop of bubble gum.