This pack it’s all about fun. Madrid-based creative studio NotReal has developed a series of animated videos for new editions of The Nike Air Max React & The Air Max Plus, released on the National Bubble Gum Day.
All content was shared at the stores and on social media accounts of the main Nike retailes: FootLocker, Foot Action and Champ Sports, among others.
This world is based on the combination of two hero elements as the support for the shoe: gum balls and bubbles.
Multi-colored, smooth, candy-coated shapes represent the gum balls. For the bubbles, we have the sensation of air filled, imperfection on the shapes and a variation of thickness transitioning from opaque to transparent. The enviroments developed are modern reinterpretations of a kids playground, with soft and fun shapes of foam and rubber-like materials.
