Fisia & FutureBrand: Reimagining Nike for Brazilian Hearts

Fisia: Reimagining Nike for Brazil’s Sports Enthusiasts

Bridging History & Innovation: Fisia, the official Nike distributor in Brazil, embodies lightness and strength, empowering sports performance and connecting the global brand with the Brazilian market. Born from the SBF Group, Fisia acts as a guardian of Nike’s innovative spirit, woven into the daily lives of millions.

Visual Identity Refresh: Seeking unique yet historically grounded visuals, we reinterpreted Nike’s iconic “swoosh” through the letter “A,” crafting graphics that echoed this motif. A vibrant, energetic orange fuels the palette, aligning with Nike’s identity while achieving iconic status for Fisia.

Transforming the Experience: Aesthetic updates permeated the Fisia office, reflecting this new chapter. Our team crafted internal graphic materials like business cards, badges, envelopes, and letterheads, ensuring brand cohesion.

More Than a Distributor: Fisia represents a community for those who breathe sports, deeply understanding the athletes they serve. With 21 stores and over 1,000 passionate employees, Fisia proudly transforms lives through the joy of sport.

Brand

Fisia, Nike

Categories

Shoes, Sport

Credits

Agency: FutureBrand
Team: Alan Cano Munhoz,  Everton Silva, Felipe Montagnoli, Ewerton Mokarzel,  João Jeveaux, Luiz Vidovix, Matheus Calderoni, Thomas Debeus

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Brand

Fisia, Nike

Categories

Shoes, Sport

Credits

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