Fisia: Reimagining Nike for Brazil’s Sports Enthusiasts
Bridging History & Innovation: Fisia, the official Nike distributor in Brazil, embodies lightness and strength, empowering sports performance and connecting the global brand with the Brazilian market. Born from the SBF Group, Fisia acts as a guardian of Nike’s innovative spirit, woven into the daily lives of millions.
Visual Identity Refresh: Seeking unique yet historically grounded visuals, we reinterpreted Nike’s iconic “swoosh” through the letter “A,” crafting graphics that echoed this motif. A vibrant, energetic orange fuels the palette, aligning with Nike’s identity while achieving iconic status for Fisia.
Transforming the Experience: Aesthetic updates permeated the Fisia office, reflecting this new chapter. Our team crafted internal graphic materials like business cards, badges, envelopes, and letterheads, ensuring brand cohesion.
More Than a Distributor: Fisia represents a community for those who breathe sports, deeply understanding the athletes they serve. With 21 stores and over 1,000 passionate employees, Fisia proudly transforms lives through the joy of sport.