Linn Fritz and Joel Clifford collaborated with Nike to create the visuals for the brand’s concept store Täby, Stockholm
“It’s been an absolute dream come true to work closely together with Nike to create the visuals of abstracted sports mixed with different cities’ topographical grids for their concept stores in Europe. The art is a curation of sport and culture, always informed by aspects of the neighbourhood (or geographical area) and the sport and fitness mindset of its local consumer.
The local concept store can be found in Sweden, Denmark, Hungary, Belgium, and Spain!
Huge thanks to Nike and the entire team, the lovely AD Joel Clifford and Agent Pekka” – Linn Fritz, Illustrator