No Reception Club is a brand with the mission to create products that empower parents to travel with their little ones. It conceives elegantly and intelligently designed solutions to meet parents’ unique travel lifestyle needs, crediting the idea that travel becomes more important after having children. tbpmx created a timeless graphic universe composed of a clean and contemporary editorial, a warm color palette, and an iconic logotype with a disruptive and memorable composition, presented in all the brand’s products. Overall, No Reception Club’s design perspective ensures a friendly and complex identity, representing the community of adventure-seeking parents who won’t sacrifice style over function. The ultimate travel backpack.