VMLY&R Turns Milk Barcodes into Scannable Oreos with OreoCodes
Idea
Oreocodes is a commerce experience that taps into the minimalistic similarity between barcodes and a stack of Oreos to allow people to get Oreo offers directly from its all-time complementary partner: milk. Just grab any milk pack, flip the barcode, and scan it!
To identify every barcode, we collected data from several of our retail partners, managing to match every barcode out there with hundreds of milk products across thousands of American households. And of course, this allowed us to prevent non-milk products from triggering any offers.
Results
+230% Social Engagement
83% Redemption Rate
+7.3% Sales increase vs prior year
