McDonald’s: Enjoy Our Summer by Leo Burnett Italia

Leo Burnett Italy’s New Ad Campaign for McDonald’s Celebrates Summer

Overall, the Enjoy Our Summer campaign is a well-executed marketing campaign that has resonated with consumers in Italy. The campaign is likely to be successful in the United States as well, as it speaks to key values of American families and uses a marketing mix that is tailored to the American market.

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Food

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Categories

Food

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