Mercedes-Benz’s new EQ brand launch in Mexico struck a harmonious chord with nature. Their campaign subtly integrated the iconic logo into captivating natural landscapes, showcasing a powerful message: Mercedes-Benz has always been a part of nature, and their electric vehicles represent a natural progression towards a sustainable future. This innovative campaign resonated with environmentally conscious consumers, highlighting the seamless integration of luxury and eco-consciousness within the EQ brand.
Luxury Meets Ecology: Leo Burnett’s Visionary Campaign for Mercedes-Benz EQ in Mexico
Project Information
Brand
Categories
Services
Credits
Agency: Leo Burnett Colombia
Client: Mercedes-Benz Mx
Creative Directors: Alexa Rodríguez – Luis González Diaz – Santiago Losada
Copywriter: Alexa Rodríguez
Art Director: Luis González Diaz
Content Producer: Italo Martinez
DGC: Andrés Restrepo / Juan Romero
CCO: Mauricio Sarmiento
More Awesome Projects
Danil Hike & Arnold Furnace Craft Photorealistic CGI Crowd for Jack Daniel…
3D, Advertising, Packaging
