I recently had the pleasure of working with Arnold Furnace on a stunning CGI campaign for Jack Daniel’s Tennessee Honey. The campaign features a life-size crowd of over 2,000 people, all created in 3D. The crowd is so realistic that it’s hard to believe it’s not real.
The challenge of the campaign was to create a crowd that was both realistic and visually interesting. We wanted the crowd to feel alive and vibrant, but we also wanted it to be visually appealing. To achieve this, we used a variety of techniques, including 3D modeling, texturing, and animation.
We also worked closely with the Jack Daniel’s team to ensure that the crowd reflected the brand’s values. The crowd is diverse and inclusive, and it represents the many people who enjoy Jack Daniel’s Tennessee Honey.
The campaign was a huge success, and it helped to generate a lot of buzz for Jack Daniel’s Tennessee Honey. The campaign was featured in major publications, and it was also praised by critics.
I’m proud to have been a part of this project, and I’m excited to see what Arnold Furnace does next.
Design: Danil Hike
Agency: Arnold Furnace
Art Director: Luke Duggan
Background photography: Adrian Cook
Retoucher: Lee Turner