Danil Hike and Arnold Furnace teamed up to create a buzzworthy CGI campaign for Jack Daniel’s Tennessee Honey, featuring a photorealistic crowd of over 2,000 people, entirely 3D rendered. The sheer scale and detail had audiences questioning if it was real!
The challenge? Crafting a crowd that felt both authentic and visually captivating. To achieve this, they utilized 3D modeling, texturing, and animation, ensuring the crowd buzzed with life and visual interest.
Another key aspect? Aligning the crowd with Jack Daniel’s brand values. This meant creating a diverse and inclusive group, reflecting the real people who enjoy Tennessee Honey.
The campaign garnered massive success, generating significant buzz for the brand. Major publications featured it, and critics showered it with praise.